Ollin and Associates, Inc. is the corporate name of a Chicano-owned family business. Ollin means movement in the language of the Nahua, an ancient people of Mexico. Ollin Tonatiuh (one who makes the day) is the name of the central figure (sun) on the famous Aztec calendar stone.
We pledge to identify and promote the finest quality Chicano music and entertainers, to seek out and publish the best of Chicano literature and literary works written by Chicanos and, to uphold the highest principles of the pueblo Chicano: loyalty to family and friends, dedication to la familia mexicana, respect for the rights of others, esteem for our elders and loving care for our children.
We pledge to establish, from a portion of any profits from the corporate activities, a trust fund to assist young writers and musical artists to develop and enhance their art.